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    Monthly Archives: March 2016

    Lacey Book: Bringing the principles, philosophy and art worldwide



     

    "A comfort zone is a beautiful place but nothing ever grows there"
    - Lacey Book


    Get to know the phenomenal Lacey Book better! Join us on this journey into the life of Lacey Book beginning with how chiropractic found her all the way to traveling the world to bring chiropractic to new cultures. Dr. Book's enthusiasm for chiropractic and particularly upper cervical work shines through this interview. She has been traveling all over the country and the world helping more people through chiropractic including doctors, students and patients. Read her full bio here

    We discuss only adjusting 2 segments, when and when no to adjust as well as pattern work through thermography. However we not only discuss Chiropracitic we also talk about vital business principles. Ranging from shifting your consciousness from technician to entrepreneur as we'll as getting more efficient with your marketing by focusing on your target audience and much more.

    Her schedule event schedule for 2016 is quite full including the Berkshires philosophy weekend, TATS events, speaking at one of our lifetime wellness programs in Atlanta and as well as of course Mile High plus her upcoming wedding to Shawn Dill.


     

    "It is important for us as chiropractors to realize that there are multiple hats to wear when we are in practice."
    - Lacey Book

    Question of the day: "What objective indicators do you like to use for the assessment of spinal subluxations?" Please let me know in the comments.


    Scroll below for links and show notes...

    In this episode you will learn:

    • The importance of listening for your calling
    • Resources to learn more about upper cervical work
    • Introduction to deeper upper cervical neurology understanding
    • Comparisons of traffic patterns between California, New York, El Salvador and the upper cervical spine
    • Communicating why the person would not get an adjustment during their visit
    • The importance of thinking beyond the 4 walls of your office
    • The importance of building a philosophical foundation
    • What are the key chiropractic events left in 2016 where you can connect with Lacey Book

    Questions I asked:

    • You do this incredible mission trip to El Salvador, What are you doing there and why?
    • Tells us about your experience working with different chiropractic office before you become a chiropractor.
    • What was it like going from working to a chiropractic office to going to chiropractic school?
    • When did you discover upper cervical work?
    • What books or things you would recommend as resources to start learning about upper cervical spine?
    • What are your favorite things about the Neurology and upper cervical spine that you think are fascinating?
    • How do you help understand the importance of upper cervical spine?
    • Can you share some things about Thermography?
    • Are there any interesting thing that you want to share from BJ Palmer's work?
    • Can people be successful practicing upper cervical and only adjusting 2 vertebrae?
    • What are some business book or resources that you recommend to people?
    • What are some of the daily rituals that you utilize to help you play in a bigger level?
    • Any final thoughts you want share towards excellence or mastery or being the best chiropractor or person one can be?

    Books Mentioned:


    People Mentioned:




    Follow Lacey Book:

    Facebook | Website

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    David Fletcher: Taking action where action is needed



     

    "We are what we repeatedly do. Excellence thus is not an act but a habit"
    - Aristotle


    On this podcast we dig deep with David Fletcher on instrumentation. I personally love learning about instrumentation and discussing spinal analysis protocols for monitoring the nerve system. For those who have an interest in objective instrumentation analysis of spinal and neural integrity associated with subluxation this will be a favorite podcast. Also for those who are newbies to instrumentation this episode will certainly be an incredible launching point for learning more about instrumentation tools and subluxation.Read his full bio here

    If we are going to make a global impact on health care and the world the time is now. We are the transitional generation. As of now CLA has a collection of approximately 750,000 spinal scan readings from around the world that can be used for research and for following nerve system scan trends. David Fletcher feels focusing on the nerve system is the savior of chiropractic. Listen to this episode to find out why. See more David Fletcher at #MH4 August 18th - 21st


     

    "You get paid to the level you operate and communicate with certainty"
    - David Fletcher

    Question of the day: "If you could do anything in chiropractic and new you wouldn't fail what would you do?" Please let me know in the comments.


    Scroll below for links and show notes...

    In this episode you will learn:

    • How vital instrumentation is to spinal analysis
    • The roots of thermography in chiropractic
    • Instrumentation then and now
    • A novel tonal interpretation of thermal readings
    • How to advance chiropractic within chiropractic
    • How to monitor a patient shifting from discord to organization
    • How you can get involved with case study research
    • The Principle of Neuroplasticity
    • How to see yourself as a trusted guide for a patients healing
    • Coherence and brain-based chiropractic
    • Technology as the essential interface
    • Taking ourselves seriously

    Question I asked:

    • How did you transition form a huge practice to running CLA?
    • What BJ Palmer research about instrumentation interested you?
    • what are the guiding principles or values of CLA?
    • What kind of research could be done with the data you are collecting?
    • Why do you say that "The nerve system is the savior of chiropractic"?
    • Can you share about coherence in brain based chiropractic?
    • Why attending Mile High is critical?

    People Mentioned:

    • Reggie Gold
    • Donald Epstein
    • BJ Palmer
    • Patrick Gentempo
    • Heidi Haavik
    • Tony Robbins


    Follow David Fletcher:

    Facebook | Website

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    Phil McMaster: It’s as simple as that



     

    "I do not want to spend much time around negative vibrators"
    - Phil McMaster


    Thrilled to share this podcast episode! I know you are going to enjoy listening to it as much as I enjoyed recording. Phil McMaster is the current president of New Zealand chiropractic college, has taught philosophy at that school since its inception, served as the chair of its Board of Trustees and is also a Sherman College graduate. Read his full bio here

    We discussed a full range of chiropractic material from what it takes to start a school to daily rituals for practice success. Dr. McMaster is an incredible resource of information running a successful family subluxation centered practice for 30 years. Currently the New Zealand chiropractic college is thriving so much that they actually have to close off enrollment due to so many applicants! I call this a quality problem. In fact they are doing so well that their model is being duplicated with the opening of her school and Australia based on their own institution.

    This episode really solidified for me how much of a shining light the New Zealand chiropractic college is in the chiropractic profession.


     

    "It's only a matter of time"
    - Phil McMaster

    Question of the day: "If you could do anything in chiropractic and new you wouldn't fail what would you do?" Please let me know in the comments.


    Scroll below for links and show notes...

    In this episode you will learn:

    • While we are all just a bunch of vibrators.
    • Skills needed to transition to life in Spartanburg from New Zealand and New York.
    • Current research on subluxation in New Zealand Chiropractic College
    • How a decision over a couple of beers can change a nation?
    • What constitutes a true chiropractic pioneer student?
    • The height of the highest mountain in New Zealand
    • The importance of having fun in practice.
    • Rituals for success...

    Questions I ask:

    • How did you get started in chiroptactic and in your practice?
    • What would drive a person to gvie their dream practice and run a chiropractic school?
    • Can you share about how the school started?
    • Who are you biggest insipartions or mentors in chiropractic philosphy?
    • What do you see as the core chiropractic principles?
    • ChiropracTIC and chiropracTORs play a pivotal role in the interconnection of life and the planet; can you share something about that?
    • What are you favotire books or resuorces for people getting started in chiropractic phylosphy can utilize and access?
    • What are some rituals or thigs that you do daily?
    • What is the highest elevation in new zealand?

    People and Organizations Mentioned:

    • David Koch
    • Thom Gelardi
    • Reggie Gold
    • Heidi Haavik
    • Dan Murphy
    • Jim Steiner
    • Joe Strauss

    Books Mentioned:




    Follow Phil McMaster:

    Facebook | Website | Twitter

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    Jack Bourla: Social Change and Chiropractic



     

    "Age does not diminish the extreme disappointment of having an ice cream scoop fall on the ground "
    - Jack Bourla


    In this intriguing podcast we enjoy the honor of a presidential interview. IFCO president Jack Bourla takes his valuable time with us to share a full gamut of business principles, chiropractic philosophy and information about the future of chiropractic. The recipient of numerous awards and one of chiropractors greatest communicators of today will inspire you to participate in furthering chiropractic. I personally learned a lot from this interview especially in regards to focus, defining your values and simplicity. Dr. Bourla has been in practice in California since 1998 and you can read his full bio here


     

    "The IFCO stands for the promotion of chiropractic not the defense of chiropractic"
    - Jack Bourla

    Question of the day: "How can chiropractic be of further agent of social change?" Please let me know in the comments.


    Scroll below for links and show notes...

    In this episode you will learn:

    • The impact of growing up at a time of social change.
    • Why it is important to explain, evaluate and get results?
    • Why the IFCO is important?
    • How chiropractic is a completely different mindset than medicine?
    • Why the future of chiropractic depends on the students for it to remain separate and distinct?
    • Why we don't want to be in the trenches, warriors, or grinding?
    • Vital business principles...
    • Just how old Jack Bourla really is...

    Questions I ask:

    • How did you find your way into chiropractic?
    • Why is the IFCO important?
    • What is IFCO's mission?
    • Why Is your philosophical thought process important for your life and your practice?
    • You have been in other business models outside of chiropractic, How well does that works in any business?
    • What are some keys or important business principles that you can share for people?
    • What are some business resources that you think are very valuable to people?
    • what are some chiropractic philosophy that you recommend to people?
    • How do people learn more about IFCO or become a member?

    Key Quotes:

    • The study of philosophy is a lifetime endeaver - R. W. Stephenson
    • I will do all that I can to make sure that we can locate analyze and correct vertebral subluxations at minimum
    • The IFCO is for one thing, which is allowing the detection analysis and correction of subluxations to occur
    • You can't be everything to everybody you have to be something to somebody
    • Define what you're going to do and who you are going to serve
    • "It's the relationships with people and allow you to be more successful"
    • This is just what the body does when it's working properly
    • Chiropractic has profound effects when applied properly for the right reasons
    • We should be proud of being separate and distinct rather than trying to blend in

    People and Organizations Mentioned:

    Books Mentioned:

    • Brain's Healing Way book - Nerman Doige, MD
    • The Great Undertow - BJ Palmer
    • The Chiropractic textbook - Ralph W. Stephenson



    Follow Jack Bourla:

    Facebook | Website | Email

    Phone Number: (650) 365-1473

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    Heidi Farrell: Creating Outstanding Team Members



     

    "A short pencils better than a long memory "
    - Heidi Farrell


    Super team trainer Heidi Farrell has been working with chiropractic teams for 20 years and is returning to mile high in 2016! I truly enjoyed the opportunity to interview her on this episode and I know you will too. Teams are so vital to the success of chiropractic offices, as well as of course any business, and they are often the weakest area. Not because of the team members but because of the doctors inability to develop a team. Just because your a great chiropractor and can communicate chiropractic doesn't mean that you can inspire a team or develop talent. Enjoy and learn in this episode with Heidi who has who is the head coach at Chiro advanced services.Read her bio here


     

    "Training never ends!"
    - Anthony Robbins

    Question of the day: "What are your favorite ways to build a team?" Please let me know in the comments.


    Scroll below for links and show notes...

    Questions I ask:

    • What is your personal background of getting into or being connected into chiropractic?
    • What are some of the characteristics of an outstanding chiropractic team member?
    • What makes a successful team?
    • How do you cultivate a successful team that creates results together and keep winning?
    • What are the best strategies today to grow in practice both inside and outside?
    • What are some resources whether it be a book or something that is a great for a person to start to learn how to build a great team?
    • What are some simple referral systems that you are teaching people to master?
    • How do you train and keep the consistency in what people engage in doing an what you want them to do?
    • Is accountability important?
    • What are some of your rituals you think or value and also what are good rituals for CA and team members to have?
    • Is it important for CA's do things along those lines too?

    In this episode you will learn:

    • Keys to the hiring process
    • How to break down responsibilities and delegation
    • Building a superstar team
    • The importance of family exams and classes
    • Resources for building your team
    • Internal referral systems
    • The importance of accountability tools
    • Why, "What you do first thing in the morning and last thing at night is important"

    Team meeting & Huddle tools samples:

    Selected Links from the Episode:



    Follow Heidi Farrell:

    Facebook | Website | Email

    Phone Number: (612) 910-3676

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