"Age does not diminish the extreme disappointment of having an ice cream scoop fall on the ground "
- Jack Bourla

In this intriguing podcast we enjoy the honor of a presidential interview. IFCO president Jack Bourla takes his valuable time with us to share a full gamut of business principles, chiropractic philosophy and information about the future of chiropractic. The recipient of numerous awards and one of chiropractors greatest communicators of today will inspire you to participate in furthering chiropractic. I personally learned a lot from this interview especially in regards to focus, defining your values and simplicity. Dr. Bourla has been in practice in California since 1998 and you can read his full bio here


"The IFCO stands for the promotion of chiropractic not the defense of chiropractic"
- Jack Bourla

Question of the day: "How can chiropractic be of further agent of social change?" Please let me know in the comments.

Scroll below for links and show notes...

In this episode you will learn:

  • The impact of growing up at a time of social change.
  • Why it is important to explain, evaluate and get results?
  • Why the IFCO is important?
  • How chiropractic is a completely different mindset than medicine?
  • Why the future of chiropractic depends on the students for it to remain separate and distinct?
  • Why we don't want to be in the trenches, warriors, or grinding?
  • Vital business principles...
  • Just how old Jack Bourla really is...

Questions I ask:

  • How did you find your way into chiropractic?
  • Why is the IFCO important?
  • What is IFCO's mission?
  • Why Is your philosophical thought process important for your life and your practice?
  • You have been in other business models outside of chiropractic, How well does that works in any business?
  • What are some keys or important business principles that you can share for people?
  • What are some business resources that you think are very valuable to people?
  • what are some chiropractic philosophy that you recommend to people?
  • How do people learn more about IFCO or become a member?

Key Quotes:

  • The study of philosophy is a lifetime endeaver - R. W. Stephenson
  • I will do all that I can to make sure that we can locate analyze and correct vertebral subluxations at minimum
  • The IFCO is for one thing, which is allowing the detection analysis and correction of subluxations to occur
  • You can't be everything to everybody you have to be something to somebody
  • Define what you're going to do and who you are going to serve
  • "It's the relationships with people and allow you to be more successful"
  • This is just what the body does when it's working properly
  • Chiropractic has profound effects when applied properly for the right reasons
  • We should be proud of being separate and distinct rather than trying to blend in

People and Organizations Mentioned:

Books Mentioned:

  • Brain's Healing Way book - Nerman Doige, MD
  • The Great Undertow - BJ Palmer
  • The Chiropractic textbook - Ralph W. Stephenson

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